Pru Life UK has achieved the highest New Business Annual Premium Equivalent (NBAPE) of Php 9.8 billion in the Philippine life insurance industry, according to the Insurance Commission report. The company also saw a 33% quarter-on-quarter growth in Q4 2024, widening its gap to 8.87% compared to its nearest competitor. Pru Life UK’s performance demonstrates its commitment to protecting Filipino families through innovative insurance solutions and the high level of trust customers place in the company. The company recently introduced PRUMillion Flex and PRUFlexi Income Fund to address wealth-building needs.
Francis Ortega, Pru Life UK’s Chief Finance Officer shares, “Being the industry leader in new business premiums underscores our commitment to being Filipinos’ partner for every life and protector for every future. We are grateful to our nearly 1 million policyholders for their trust and to our dedicated agency force—the largest in the country with over 39,000 agents allowing us to expand our market reach. With their support, we will continue providing innovative and accessible insurance solutions to protect more Filipino families.”
A testament to Pru Life UK’s commitment is its Takaful journey aiming to protect a huge unserved Muslim Filipino population. It was recently granted the country’s first Takaful (Islamic insurance) operator license by the Insurance Commission. This milestone addresses a long-standing gap for Shari’ah-compliant insurance in the Philippines1, ensuring that over seven million Muslim Filipinos have access to financial protection that aligns with their faith. Pru Life UK’s Takaful product will be available soon.
As Pru Life UK celebrates its 29th year in the Philippines in 2025, the company commits to introducing innovative insurance solutions that cater to the unique and evolving needs of Filipinos, helping them achieve their life, health, and wealth goals.
Know more about the leading life insurer at www.prulifeuk.com.ph
