Shang Properties, a leading luxury real estate developer in the Philippines, has ended 2023 on a high with a successful rebranding campaign and exciting developments. The company’s refreshed brand identity focuses on thoughtful architecture, exquisite taste, and privacy, introducing a new era of luxury living through curated spaces. Shang Properties’ secret to success is paying attention to detail, whether big or small, ensuring a brighter future for the company.
The new emblem wholly embodies the Shang Properties brand identity, and now boasts a clean and more streamlined look. Its text is updated to reflect the brand’s design philosophy—that of uncompromising vision, elegance, and harmony in all details.
The logo retains The Crane, Shang Properties’ iconic emblem that has signaled luxury and sophistication since the developer was established in 1987. Likewise, familiar elements and colors have been kept to pay homage to its DNA as a curator and innovator in the space of elevated living.
Shang Properties announced its rebranding with a series of events to showcase its refreshed identity within the company and to the public.
In June, the property developer gathered employees to cascade the campaign internally in a well-attended town hall. Shang Properties employees received a Welcome to the New Shang Employee Kit. Soon after, the brand held an intimate and exclusive roundtable discussion to highlight the rebrand with top-tier business and lifestyle media. These selected journalists were first to witness a specially prepared teaser of the brand film which was set to premiere at the official launch event.
In October, Shang Properties concluded its rebranding campaign with an afternoon soirée at Shangri-La at the Fort in Bonifacio Global City to reveal its refreshed brand and logo.
Guests were treated to an elegant afternoon that embodied the company’s new identity and logo, and were able to raise a toast to this new era of the brand. A gallery was also mounted, exhibiting residences and commercial spaces designed by Shang Properties since it was established over 30 years ago.
The property developer also unveiled its brand film, which showcased the new Shang Properties and echoed its steadfast direction and philosophy in that paying attention to details makes all the difference.
To further reveal its new branding, Shang Properties had also arranged a shoot that highlighted the details that make Shang Properties unique in the luxury real estate space. These were printed as advertising materials that were displayed in various local newspapers and magazines.
A glimpse into the future of luxury living
This year, Shang Properties had also announced exciting developments that will be included in its storied portfolio of exemplary life spaces.
The first is Laya by Shang Properties. The residence will be a thoughtfully designed canvas for self-expression, a community for human connection, and a space for cultural enrichment. Its amenities cater to different needs and lifestyles, and its location—right at the heart of Pasig City—allows residents to thrive in close proximity to everything that matters most and enjoy a seamless connection between work, play, and rest.
Shang Properties is also set to launch two new residential developments, one in Quezon City and another in Cebu City, the developer’s first foray outside of Metro Manila.
To learn more about Shang Properties, visit the website at shangproperties.com and follow Shang Properties on its official social media pages: @ShangProperties on Instagram and Facebook, @ShangPropertiesOfficial on YouTube, and Shang Properties on LinkedIn.
