Euromonitor International has revealed its Top Global Consumer Trends 2025, highlighting five key trends that explain evolving consumer behavior. These trends include quality, functionality, convenience, and price. Consumers are increasingly adopting habits to relieve financial strain, and products backed by science and targeted solutions are gaining traction. The report highlights how different generations are impacting business dynamics, creating new opportunities, and how companies are adapting to shifting customer habits. These trends are at the core of consumers’ behavior worldwide, shaped by cost of living, green attributes, and wellbeing expectations.

Euromonitor’s Top Global Consumer Trends in 2025 are:   

  1. Healthspan Plans: Live healthier for longer has become the main goal for consumers who are on their longevity journeys. 52% of consumers believe they will be healthier in the next five years than they are now.  
  2. Wiser Wallets: Consumers plan to put more money aside into savings as part of their consumption habits, whilst purchasing decisions are strategic and intentional. Only 18% said they often made impulse purchases in 2024. 
  3. Eco Logical: Sustainable options not only remain a conscious decision based on personal values but also on tangible evidence and the benefits these products deliver against customer needs. As of Q2 2024, the number of online SKUs with sustainability claims across 11 FMCG industries and 25 countries was 5 million. 
  4. Filtered Focus: Customers feel they are inundated with notifications and surrounded by endless choices; they want to spend less time searching for what they need. 42% of consumers made purchases via livestreaming because product or service features were easier to understand through this channel. 
  5. AI Ambivalent: Increased adoption has led to scepticism as consumers and regulators highlighted concerns about defects in the output. However, people aren’t turning their backs on this tech. Instead, they are evaluating the pros and cons. 43% of consumers considered generative AI a trustworthy source of information. 

Stella Vatcheva, senior head of practice innovation at Euromonitor International, said: “Consumers are increasingly conscious when it comes to spending. They seek products and services that are reliable, providing long-term and targeted solutions. 

“Prioritising innovation and loyalty in business strategies will be essential for addressing evolving consumer behaviour and driving growth.” 

For more information see Euromonitor’s Top Global Consumer Trends 2025 report.