Since its debut in 1969, more than 50 years ago, the adidas Superstar has become a cultural icon, giving creative people who are breaking new ground a place to show off their work. After more than 50 years, the Trefoil is back with a new version of the ultimate standard. The Superstar XLG is a bold new way to show yourself and a way to break away from style norms. It was made so that the next generation of people who change the game can move at the speed of culture. The original, remixed, and updated take on the classic Superstar sneaker stays true to the silhouette’s DNA, while recontextualizing it for a new era. Designed with a bold, high-rise look, the brand new Superstar XLG features a leather upper, an EVA sockliner, an elevated platform outsole, and a retooled shell-toe.
Helping to bring the refreshed silhouette to life is a dynamic campaign comprising a series of short films directed by Maria Sosa Betancor, stills captured by Javier Ruiz, and styling from Ahida Agirre. Traveling through a series of contemporary ‘cores’ – Cluttercore, Cybercore, and Streetcore – the campaign follows as a cast of creative figures finds their individual style with the Superstar XLG as their tool for optimistic self-expression.
A new take on an icon, the adidas Originals Superstar XLG launches globally on July 17th and is available on adidas.com as well as selected retail stores.
