As true digital natives who grew up experiencing the world through the internet, Generation Z brims with creativity[1] that they showcase on social media. Samsung and P-pop sensation SB19 are helping talented Gen Z unleash their awesome online with the new Galaxy A12 and A02s.
Together, Samsung and SB19 collaborate and show how the boys enjoy the latest smartphones as minis. These minis are cute animated characters based on each member of the boy group. The video also encourages Gen Z to be confident in their passions and share their talents online through the Galaxy A-series.
The boys of SB19 know the power of social media. Their big break came when a dance practice for their song “Go Up” went viral.[2] Since then, Pablo, Stell, Josh, Ken, and Justin are consistently at the top spot on Twitter’s trending lists.[3] They are a mainstay on the Billboard Social 50 chart,[4] which ranks the boy group as one of the most-engaged-with musicians on social media.
The video showcases the smartphones’ cool features, such as the Galaxy A12’s 48MP Main Camera, the 5MP Ultra-Wide Angle lens, and the 2MP Macro camera. It also highlights the Galaxy A12 and A02s’ 6.5-inch Infinity-V Display with HD+ technology and long-lasting 5,000mAh battery life.
“Whenever I see inspiring content, it makes me want to unleash my awesome because I know how far I can go and I know just what it takes to get there. With the Galaxy A12 and A02s, I can be a star,” the video goes.
The Galaxy A12’s 4/128GB memory variant comes with a PHP 7,990 SRP, while the 6/128GB version is at PHP 9,990 SRP. Meanwhile, the Galaxy A02s comes in 4GB of memory and 64GB at PHP 6,990 SRP. Extended until March 14, purchase the Galaxy A12 or Galaxy A02s through flexible payment options.[5] The new Galaxy A-series can also be purchased from any Home Credit partner stores nationwide via 0% interest for 6 months.
Watch how SB19 unleashes their awesome here.
[1] https://www.usatoday.com/story/news/nation/2020/08/18/generation-z-may-most-creative-yet-study-says/5589601002/
[2] https://www.cnnphilippines.com/life/entertainment/Music/2020/2/19/sb19-profile.html
[3] https://www.cnnphilippines.com/life/entertainment/Music/2020/2/19/sb19-profile.html
[4] https://www.billboard.com/articles/business/chart-beat/8550040/sb19-social-50-next-big-sound-chart-filipino-boy-band-profile
[5] Per DTI Fair Trade No. FTEB-114220 Series of 2021.
