Gen MZ, the combination of Millennials and Gen Z, is known for its relationship with technology. It’s hardly surprising, as millennials witnessed the birth of many advances in technology: texting, gaming, the internet, social media, smartphones, and mobile photography. They are the first generation who experienced how it has made the world smaller and has given unprecedented access to information.
Companies have developed a wide range of gadgets, from music players to video game consoles, but among those, smartphones reign supreme as it combines multiple features in one sleek, pocketable device.
Samsung has always been at the forefront of innovation with features that break the rules of what smartphones can do. The tech maker continues to do so with the Galaxy S22 Series, the latest flagship devices that bridge the relationship between Gen MZ and technology.
A generation of multi-hyphenates Gen MZ is known for the passion projects they pursue outside of work. They also crave the flexibility that allows them to work anytime, anywhere. This combination of juggling multiple projects with a digital nomad lifestyle means that they need a reliable device. The Galaxy S22 Ultra can help them achieve their day-to-day tasks with the fan-favorite S Pen. Eject it from the bottom of the device to write, sketch or control the phone. Improved latency in Samsung Notes makes every pen stroke feel as natural as ink on paper, making it easier to do work, whether they’re at home or on vacation.
The MZ generation is filled with experts in self-expression. They’ve fully embraced social media and all its products: selfies, TikTok videos, Instagram Reels, and even vlogs. Professional camera equipment is not a necessity anymore when creating content online. A smartphone can simply do just that.
Gen MZs can become their main character with the Galaxy S22 Series’ suite of cameras. The Galaxy S22 Ultra sports a 12MP Ultra-Wide Camera that captures a full 180-degree radius in a single frame, a 108MP Wide Camera that shoots a shorter focal length to expand the horizontal scope of a scene, a 10MP Telephoto Camera that can zoom up to 100x on a subject far away, and a 40MP Front Camera that enables users to capture picture-perfect selfies for social media. Meanwhile, the Galaxy S22 and S22+ have a 12MP Ultra-Wide Camera, an impressive 50MP Wide Camera, a 10MP Telephoto Camera which also includes 30x Space Zoom, and a powerful 10MP Front Camera. Its next-level features allow them to express their creativity, at any time of the day. Samsung’s Nightography features also make sure their content always pops, even if it’s taken at night.
Gen MZs may be passionate about their work, but they also know how to have fun. Since they grew up with the internet, they use their gadgets to unwind, stream movies or series, play the latest games, listen to music, or read e-books. The Galaxy S22 Series’ advanced Dynamic AMOLED 2X Display lets these socialites watch, play, and socialize even in the brightest conditions. The Galaxy S22 Series easily transitions from work to play. It comes with Samsung’s most advanced 4nm processor to date, so it can keep up with all the demands of even the busiest multi-hyphenate. The all-day battery, paired with a Super Fast 45W charge, means Gen MZ can stay online from morning to night.
Gen MZ is all about expressing their individuality, from the photos they post online, all the way down to their belongings. They want their possessions to reflect who they are as people. Samsung’s flagship smartphones have a sleek and refined look, coupled with a luxurious glass and haze finish. They also come with Samsung’s strongest Armor Aluminum frame that’s built to last. The Galaxy S22 Ultra is available in Burgundy, Phantom Black, Phantom White, and Green. Meanwhile, the Galaxy S22 and S22+ come in Phantom Black, Phantom White, and fun colors like Green and Pink Gold.
The new Galaxy S22 Series is now available in stores at the following prices:
• Galaxy S22 Ultra: P68,990 (128GB) / P72,990 (256 GB) / P80,990 (512 GB)
• Galaxy S22+: P56,990 (128GB) / P60,990 (256GB)
• Galaxy S22: P45,990 (128GB) / P49,990 (256GB)
Users can also take home the Galaxy S22 Series for as low as P1,916.25/mo at 0% interest for up to 24 months via Samsung Authorized Dealers Nationwide and Samsung Authorized Online Store. Citibank cardholders can get up to 36 months of installment at 0% interest for as low as P1,277.50/mo. On the other hand, PNB cardholders can get their first installment month for FREE and pay 0% interest for up to 24 months in select Samsung Experience stores and Abenson Stores.
Trade in an old smartphone for the Galaxy S22 Series to get tokens worth up to P8,000 in participating Samsung Experience Stores and Authorized Stores. Customers can also trade in their devices via Globe and Smart to receive a cashout discount worth up to P7,200.
Galaxy users can enjoy 50% off on select cases and accessories via Samsung Members when they upgrade to the Galaxy S22 Series. Those who purchase the Galaxy S22 Series can also enjoy an ad-free viewing experience with 4 months FREE YouTube Premium and 12 months FREE Viu Premium.
For more information, visit samsung.com/ph
