Leading life insurer Pru Life UK and its banner CSR program Cha-Ching received the Silver Stevie recognition in the Innovation in Community Relations or Public Service Communications Category at the 8th Annual Asia-Pacific Stevie Awards held virtually last July 14.
To continue its commitment to providing financial literacy among Filipino children and families, the Cha-Ching program was digitized despite the challenges in learning modalities caused by the global pandemic. Pru Life UK was also recognized for pursuing its We DO Good and We DO Digital pillars, adapting the Cha-Ching curriculum for distance learning and taking it online.
Cha-Ching, was created by the Prudence Foundation, the community investment Prudential in Asia and Africa, in cooperation with Cartoon Network, the leading children’s television channel in Asia Pacific, and with the creative expertise of Dr. Alice Wilder, a multi-awarded expert in educational and child psychology. Cha-Ching takes an engaging and age-appropriate musical narrative approach to teach children four key money management concepts which are Earn, Save, Spend, and Donate.
“The Cha-Ching program will continue to demonstrate strong Pru Life UK’s commitment to securing the future of education and financial literacy across communities in the Philippines. This Silver recognition for our banner financial literacy for the youth program serves as an inspiration and a timely reminder of why we DO Good. There’s more to do in promoting financial literacy and we are determined to innovate and expand it in the years to come,” shared Pru Life UK SVP and Chief Customer Marketing Officer Allan M. Tumbaga.
The company leveraged its strong partnership with education advocates and institutions such as Junior Achievement Philippines and the Department of Education and took further steps to expand the Cha-Ching program with more online resources.
To know more about the Asia-Pacific Stevie Awards, visit https://asia.stevieawards.com
