At last year’s Samsung Unpacked event, Samsung Electronics President and Head of Mobile Communications Business Dr. TM Roh shared his strategy to bring more empowering mobile technology to as many people as possible, especially at a time when they needed it most. Now, around one year later, our world is slowly but surely preparing to reopen in many ways. We’re all yearning for freedom and the possibilities that this new world has to offer thanks to advancements in technology that are set to make our world bigger than it ever was.
This past year, new technologies continued to reshape the way we live. Samsung’s collaboration with trusted industry partners allowed them to drive seamless experiences that offer more personalization and versatility than ever. As we enter this new era of agile transformation, Dr. TM Roh believes that open ecosystems are the only way to accelerate innovation and give people more freedom to create their own experiences that are best for their lifestyles.
Samsung Electronics is poised and ready to unveil visionary, purposeful mobile technology for a better world. In a few weeks, the mobile brand will unleash their latest and greatest Galaxy Z series to reshape the smartphone category and completely reimagine your experiences.
Life Opens Up with Galaxy
Today, the world needs flexible technologies that give people room to explore. At Samsung, people are at the heart of everything they do. It constantly listens to ensure that any new device and experience they create bring meaningful innovations. They want to enrich everyone’s life, not just the lives of a select few. From epic cameras and vivid, immersive viewing experiences to long-lasting batteries and strong security, they focusing on what matters to people.
As Samsung explores new ways to empower consumers, it often ventures into uncharted territory. That’s how they ended up creating a brand-new category with the launch of the Galaxy Fold. And it didn’t stop there. Samsung kept improving the category with their second generation of foldables, the Galaxy Z Fold2 and the Galaxy Z Flip, with more screens and more of the features we now know and love. Samsung is excited to say their third generation of foldable devices will open up amazing new multitasking capabilities and enhanced durability for even more people around the world.
Samsung is Bringing More People into the Fold
This will be especially important as the world leapfrogs into new frontiers of connectivity that demand open ecosystems and reliable mobile experiences. At Samsung, “open” and “secure” are never mutually exclusive. The collaborations with trusted industry leaders like Google and Microsoft are the reasons why the brand can deliver mobile technology that is secure and optimized for today’s rapidly evolving and interconnected world. Samsung constantly works with key partners to create cutting-edge security solutions that keep your devices and data safe every step of the way. This allows them to give users, even more, control over the apps, data, and privacy, so they can curate their own experience—with total peace of mind.
Collaboration enables to build mobile experiences that make our life easier and better. It fueled the development of a new unified wearable platform, which Samsung built jointly with Google. On top of the favorite Galaxy apps like Samsung Health and SmartThings, there will be so many others in the new Google Play Store. Furthermore, its One UI Watch user interface is deeply integrated with other Galaxy devices and provides consistent connectivity between Galaxy Watch and Galaxy smartphone.
Samsung is also working with Google to enrich its foldable ecosystems with popular apps and services. For their third generation of Galaxy Z phones, they have lined up even more partner apps that make the most of the versatile fold-out format. From hands-free optimized video calling with Google Duo and watching videos in Flex mode on YouTube to multitasking in Microsoft Teams, our foldable ecosystem will offer a wealth of seamless and optimized experiences.
A New Chapter in Smartphone Innovation Is Here
The upcoming Galaxy Z Fold combines the very best that smartphones and tablets offer and delivers completely new ways of working, connecting, and creating, while the upcoming Z Flip exhibits an even more refined style, armed with more durable, stronger materials. Dr. TM firmly believes these devices will answer the call for the versatile mobile technology consumers need as we navigate the open road ahead.
Samsung is out to set new heights and open up a whole new world of exciting experiences for even more people as it debuts the next Galaxy Z family and shares some foldable surprises including the first-ever S Pen designed specifically for foldable phones. Instead of unveiling a new Galaxy Note this time around, the mobile brand will further broaden beloved Note features to more Samsung Galaxy devices. In the meantime, mark your calendars and tune in to Samsung Unpacked event on August 11 to see what unfolds.
Register now at www.samsung.com/unpacked/ to know more.
