MOVETIX, a global ticketing platform for events and concerts on the AirAsia MOVE app, has announced a strategic partnership with Ticketmelon, a leading ticketing and event technology platform in the ASEAN region. The partnership will integrate Ticketmelon’s extensive inventory of over 300,000 tickets across the area into the AirAsia MOVE app, providing a seamless experience for travelers and event-goers to book flights, accommodations, event tickets, and airport transfers within a single app. The partnership agreement signing ceremony took place in Manila, Philippines. It was attended by Tony Fernandes, CEO of Capital A and Executive Chairman of MOVE Digital, Nadia Omer, Ravi Shankar, Teerarit Saubhayana, and Som Puangladda.
This partnership comes at a time when live events tourism is growing at unprecedented rates, with sports tourism leading the way valued at USD564.7 billion and is expected to almost double in value to USD1.33 trillion by 2032, while music tourism is projected to contribute an additional USD13.8 billion, more than doubling its current valuation of USD6.6 billion*.
Tony Fernandes, CEO of Capital A and Executive Chairman of MOVE Digital, commented, “We want to make everyone’s dreams of attending any event or concert, wherever in Asean, into a reality, and make it as affordable as possible. AirAsia MOVE, our OTA platform, is not just about booking hotels and flights but about giving you experiences you have never dreamt of. We look forward to working closely with the Ticketmelon team, and I would like to thank them for doing an incredible job so far and for giving AirAsia MOVE the trust to deliver for them.
Hassan Choudhury, CEO of MOVETIX by AirAsia MOVE, commented, “We are in very exciting times, especially driven by the region’s young, dynamic population and increasing disposable income who are part of a growing global fanbase who will spend to travel to iconic live events such as sports and concerts. With the integration of Ticketmelon’s event listings into AirAsia MOVE, travelers will have unprecedented access to a wide range of concerts, festivals, and events, making planning their entire trip in one place more convenient than ever. We look forward to working with Ticketmelon and leveraging each other’s strengths to bring the best of live events to the region.
With this integration, users can expect a more comprehensive travel experience, whether they are planning a weekend getaway to attend a music festival or organizing a trip to catch a major sporting event. The future of travel and event booking in Southeast Asia has never looked brighter.”
Panupong Tejapaibul, CEO of Ticketmelon, adds, “We’ve witnessed tremendous growth in the events sector across the region, with Ticketmelon emerging as a key hub for music and entertainment events. This partnership with AirAsia MOVE marks another significant milestone for us, as two leading regional companies come together to elevate the experience of music and event tourism. The exponential growth potential of this industry is clear, and we’re excited to combine our strengths with AirAsia MOVE to offer an unparalleled experience for event-goers across ASEAN.
Through this partnership, Ticketmelon will gain access to AirAsia MOVE’s large and engaged user base, enabling them to tap into new markets and demographics. Meanwhile, AirAsia MOVE continues to expand its offerings, solidifying its position as Asean’s favorite travel companion by being the go-to platform for all travel-related needs in the region.
