Based on a best-selling book, celebrate kids of all kinds who are flourishing with their unique abilities and talents
Inspiring, inclusive, and packed with joy, GapKids‘ new campaign reminds us that life is brighter when everyone belongs, and everyone has a chance to shine. Just ahead of the back-to-school season, Gap celebrates belonging with newly released creatives inspired by the children’s book of the same name, Everyone Belongs, by Heather Avis—a mother, best-selling author, and founder of The Lucky Few Foundation for Down Syndrome advocacy. The campaign features a wide range of real kids of all abilities and special talents, including those of Avis’ children with Down syndrome.
With this release of her second book, Avis creates the perfect backdrop for Gap’s latest GapKids campaign, taking inspiration from the book and showcasing a diverse group of kids who make the world brighter by sharing their individuality. The cast of kids showcases their styles and the joy they feel from being who they are and doing what they love. Styled in organic loose denim, khaki, dresses, and more, modern prep shines in GapKids Fall Icons.
“Celebrating individuality has always been iconic to the Gap brand,” says Mary Alderete, Global Head of Gap Marketing. “Everybody Belongs shares an important message for kids and adults alike, and we are excited to continue to encourage individuality, acceptance, and the joy we feel when we embrace our unique selves.“
Gap’s Everybody Belongs campaign launched last July 27 globally. Gap is located at Glorietta 4, Shangri-la Mall, SM Mall of Asia, SM Megamall, Trinoma, and Abreeza, Davao, or shop online at gap.com.ph.
