A year after the launch of its maiden GrabKitchen branch in the Philippines, Grab today announced the launch of its second cloud kitchen. Located in Sampaloc, Manila, GrabKitchen brings together eight brands to provide more food choices to consumers It also aims to provide food entrepreneurs the opportunity to launch their brands in new locations with a lower set up1cost and to reach a wider base of customers through GrabFood.
“GrabKitchen is a reflection of our desire to delight consumers and to support food and beverage entrepreneurs to grow their business in the digital economy. Our first GrabKitchen has enabled merchants to establish their brands in Makati, where they didn’t used to have a physical store, with minimal upfront investments.. At the same time, it has also provided food lovers the option to enjoy different cuisines they love in a single order, and pay one delivery fee. We hope to bring the same benefits to consumers and businesses through the opening of our Sampaloc branch, “ said Grab Philippines Head of Deliveries EJ Dela Vega.
Dela Vega added: “The opening of the Sampaloc branch comes nearly a year after Grab unveiled its first GrabKitchen branch in Glorietta 2, in Makati City. It housed six merchants, most of which saw their orders grow significantly,” Dela Vega said.
The second GrabKitchen features eight merchant-partners: Conti’s, Sinangag Express, CoCo Fresh Tea and Juice, Omakase, Mister Kabab, Army Navy, Pizza Telefono, and Happilee.
Dela Vega said these merchants will add variety in terms of food choices in Manila. Omakese and Happilee are opening their kitchens in Manila for the first time, while the others hope to gain more customers through GrabKitchen.
He noted that Grab considered several factors in shortlisting the merchants, including identifying the in-demand food items in the area and leveraging data from historical orders to address cuisine gaps.
Photo credit: Grab
