Grab Philippines, the leading everyday superapp, has entered into a partnership with cloud-kitchen operator Kraver’s Canteen to set up GrabKitchen facilities to help restaurants and brands reach more customers and maximize operations while lowering overhead expenses. The cloud kitchen concept allows brands and restaurants on a delivery-only operation within a central facility, with shared manpower. This allows brands to fulfill orders without having to spend capital on setting up physical storefronts and paying wait staff, enabling restaurant owners to focus on developing new menu items to delight their consumers.
What sets GrabKitchen apart is that consumers can easily mix and match their orders across different brands and restaurants located within the same GrabKitchen site and have them delivered while paying a single delivery fee. Through the partnership, Grab Philippines and Kraver’s Canteen will collaborate to manage key areas of the venture. GrabKitchen’s Paranaque branch is the first facility built through this partnership.
“Partnering with Grab was a no-brainer for us—our interests are very much aligned and the opportunities for synergy are clear for everyone to see. We are fully confident that this partnership will continue to create win-win value for both Grab and Kraver’s, merchants and customers alike. We are excited to bring even more brands to Grab in the south,” says Kraver’s Canteen Co-Founder Victor Lim.
GrabKitchen has helped many of its merchant partners survive and thrive amidst the challenges brought about by the pandemic since its inception in the country in 2020. Through this cloud kitchen concept, business owners can save on lower labor costs, rent, and construction, which then helps businesses like Frankie’s New York Buffalo Wings to invest and focus more on continuously serving customers with quality food.
Filipino restaurant Dapo at Tisa likewise saw its orders grow substantially after being part of the platform. Yogorino, Pepi Cubano, and Paper Moon have reached more customers outside their physical stores, thanks to GrabKitchen, they were able to expand their presence and increase their visibility beyond their brick and mortar stores.
When in-store dining was limited due to lockdowns and movement restrictions, a lot of food businesses turned to social media to widen their consumer base including the popular Happilee Korean Kitchen. Orders did not increase as much as expected, but within weeks of joining GrabKitchen, Happilee’s online orders tripled allowing the brand to open more stores including branches in GrabKitchen Sampaloc and Malate.
“We believe that cloud kitchens help brands and restaurants better reach and serve their customers while easing the financial pain points of setting up and running physical storefronts. The strategic alliance between Grab Philippines and Kraver’s Canteen is quite timely as we find ways to better serve communities. Furthermore, the new normal encourages consumers to look for and discover more convenient ways of ordering the food they like. The mix and match feature of GrabKitchen allows consumers to enjoy food from different brands, at the same time,” GrabKitchen Philippines Project Lead Josephine Kamiyama said.
GrabKitchen is a unique and cost-efficient model for F&B operators, giving these food establishments ready access to the app’s merchant support tools, strong delivery network, and wide customer base. This cloud-kitchen concept of Grab is part of the company’s continuous efforts to support growing businesses and independent brands to grow and expand their business more efficiently. Order today from a wide array of popular restaurants while paying just one delivery fee, making it more convenient and affordable for sharing or simply enjoying a huge variety of dishes.
For more updates on the latest GrabKitchen openings in the metro, follow @GrabFoodPH on Facebook and Instagram
